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The arrival of Rihanna’s line will be supported with in-store sampling events next month.
August 28, 2024
By: Christine Esposito
Editor-in-Chief
Fenty Hair will be available inside all 700 Sephora stores starting on Sept. 3. The line—part of Rihanna’s expanding beauty empire—debuted online in June on FentyHair.com. To celebrate the launch, Sephora will host in store events in select cities on September 7 & 8. Sampling, gifts with purchases and on-site hair stylists will be part of launch event. Sephora app subscribers will have access to an exclusive preview of products on Sept. 1, such as a mini size version of the brand’s The...
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